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Colore Pantone 2025, un marrone “morbido e caldo”: il Mocha Mousse

Il colore scelto da Pantone per il 2025 è Mocha Mousse, una tonalità di marrone morbida e avvolgente, caratterizzata da un calore sensoriale che richiama il bisogno di armonia e di una connessione autentica con la natura.

Ogni anno, il Pantone Institute seleziona la nuance simbolo dell’anno successivo, influenzando settori creativi come moda, interior design, tecnologia e beauty. “Il Color of the Year cattura perfettamente lo stato d’animo e l’attitudine generale, racchiudendo in una singola tonalità il desiderio collettivo”, si legge sulla loro home page.

Il mocha, noto in Italia come mocaccino, è una bevanda che combina caffè, cioccolata e panna, caratterizzata proprio da questa sfumatura di marrone chiaro e avvolgente.